Thursday, May 25, 2006

"YouTube" is the most visited online video web site

YouTube Inc. has taken the lead in the online video market and has gained tremendous web site traffic from some of its competitors like Google, Yahoo, MSN, and AOL, according to a report by Hitwise Pty. Ltd.

For the week ending May 20, YouTube, founded in January 2005, nabbed almost 43 percent of all visits to video Web sites, while the video section of MySpace.com came in second with 24.2 percent, the market researcher said.

How did the other online video sites do? Yahoo (9.6 percent), MSN (9.2 percent), Google (6.5 percent) and AOL (4.3 percent) followed.

Traffic to these top 10 video web sites increased at a massive 164 percent in the past three months, according to the New York based Hitwise.

Over the past years the online video market has not gained momentum due to the increased price in broadband, leaving the online video market untapped. Moreover TV networks were reluctant to put their shows and movies on the web due to this fear.

However times have changed since then, video on the web has become the new "IN" thing. As more and more users with broadband access want to advertise their product using the online web mode on a daily basis, it certainly has become an important aspect to many users.

[via: Macworld]

2 Comments:

Anonymous LeeAnn Prescott said...

Here's some additional Hitwise data on how YouTube stacks up against its competitors - it accounts for 54% of page views for the category.

May 25, 2006 10:43 AM  
Blogger Nishi said...

Google is so behind and all the other online video sites have so much catching up to do.

May 26, 2006 12:56 PM  

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