Wednesday, May 31, 2006

Motorola teams up with Rand McNally for cell phone navigation solution

What do you get when you combine America's top mapping company with the world's second largest cell phone manufacturer? Well, we're going to find out soon enough because Rand McNally has partnered up with Motorola to produce a GPS navigation system to be run on compatible handsets from the big M.

While GPS systems are on the rise for many new vehicles including more "entry level" models like the Acura CSX, it is still quite the expensive aftermarket endeavour (a $2000+ option). This new agreement hopes to bring full turn-by-turn functionality to something that people carry around with them anyways.

The solution will take Motorola's VIAMOTO navigation software and mate it with Rand McNally's years of experience in getting people heading in the right direction. Software based, this new GPS system will be a downloadable mobile application that will require a "low monthly fee". It will be interesting to see where they price the app and the monthly subscription, given that there are so many portable GPS units on the market that don’t require any additional costs beyond the price of the unit itself.



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