Intel names its new line of Chips
Many companies are doing similar -- the goal is to emphasize the company brand name over the individual product names.
Intel had the problem that "Pentium" had such high brand recognition that it was difficult to move away from it, and after a while having products like "Pentium D" got very silly & confusing. They could create a new product brand but then they're starting at zero and they would just create the same problem again in the future. Instead they put that money behind "Intel" by picking a rather generic product names.
Intel brands new desktop, laptop chips