Adidas Develops A Mobile Football Portal
Adidas estimates that the portal will have at least 500,000 visits, 1.5 million impressions and near 600,000 downloads by the end of the World Cup.
Adidas are the first brand to offer free Premiership alerts, results, tables and fixtures to users via mobile with many exclusive content partnerships, bringing many industry firsts to the mobile platform. Our portal also offers consumers the opportunity to win fantastic prizes and download free premium content, such as wallpapers, videos, screensavers and ringtones”, said Richard Prenderville, head of global media at Adidas. According to Prenderville, „The portal we have developed is not waving the adidas brand in our consumers face, but rather adding value to their lives by enabling easier and greater access to their passion – football.”
The mobile portal was put together by digital mobile marketing agency Inside, and managed by Dusan Hamlin, its managing director.
The site can be found here.