Tuesday, April 25, 2006

Apple to display ads in iTunes

Apple will soon be displaying advertisements within iTunes, according to iLounge.com; the move is definitely something that will attract a lot of advertising companies, marketing professionals, as well as PR folks not to say that even the younger generation audience would be interested in this as well. Ad Age another advertising .com company says, "That may be why Apple’s current plans call for the ads to appear only in the lower-left corner of the iTunes library while users listen to podcasts… But it’s a big step for the service, which has so far limited ad intrusions to audio spots embedded in some of the podcasts offered via iTunes. ESPN Radio, which supplies some of iTunes’ most popular ad-supported sports podcasts, is working with the service on the new advertising offering".

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