Thursday, March 30, 2006

Which Console Maker do you Trust?

Forrester Research has published the results of a survey it conducted to examine the trust that American households place in various consumer electronic brands - including Microsoft, Sony and Nintendo.

The report shows that Sony had the highest level of trust out of the three next generation console makers, earning an average of A+. In fact, this was good enough to get it to third place out of a total of 22 companies (only Dell and Bose were higher).

Microsoft earned a C rating, which put them in 20th place out of the 22, while Nintendo scored a B and were in 17th place.

Forrester had the following comments to make regarding the results of Microsoft:

"Microsoft faces big consumer defection risk. One measure of consumers' dissatisfaction with Microsoft is seen in the 5.4 million households that give it a brand trust score of 1 [distrust a lot] or 2 [distrust a bit]. Compared with all Microsoft users, these at-risk users have higher income, are much more likely to be male, and are bigger online spenders. These households know they run Microsoft software but would be just as happy to leave it behind — if they could."


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