Monday, December 12, 2005

iPod Tops Search List During Holiday

This holiday season, Apple's iPod seems to be the most popular item, at least among those searching the Web for gifts.

According to comScore Networks Inc., a company that tracks consumer activity on the Web, consumers conducted some 6.6 million searches on the term iPod last month. Coming in second in what comScore labels "toy" searches: Xbox 360, the Microsoft gaming console, with 5 million searches. A close third: Harry Potter, with 4.8 million hits. Rounding out the top six toy searches are Star Wars [2.5 million], Barbie [2.1 million], and PlayStation [1.9 million].

"The intense amount of search activity observed to-date demonstrates how popular these items are with consumers," comScore chairman Gian Fulgoni said in a statement accompanying the report. "It's also clear that search has become a mainstream way for consumers to research products, irrespective of whether their ultimate purchase will occur online or at a retail store."

In that report, comScore estimates that consumer spending on non-travel, retail goods at American Websites will reach $19.6 billion for the holiday season, a 24% jump from 2004.


Post a Comment

<< Home