Wednesday, December 07, 2005

Best Buy President Apologizes For Xbox 360 Launch

In an open letter to Best Buy customers, Best Buy President of Retail in North America Brian Dunn has apologized to customers who were taken advantage of on launch day by certain Best Buy franchises.

I’m writing to apologize.

While all of us at Best Buy were thrilled to be part of the recent launch of Microsoft’s Xbox 360 video game system – one of the most anticipated events in the history of electronic gaming – the launch did not go as we had hoped. We sold out of Xbox 360s nationwide in less than two hours, and most of our stores did an outstanding job of serving our gaming customers. I’d like to thank the majority of our employees, who provided a terrific experience for customers at the launch date. However, our promotional activities in certain cases failed to follow company guidelines. As a result, some of our valued gaming customers had an experience in our stores that was inconsistent with what you’ve come to expect from us, as a leader in the consumer electronics industry.

The Letter

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