Monday, November 28, 2005

The Never Ending 'Beta'

Technology companies have turned "beta" into a long-term label, with some products and Web services remaining in test mode for months, or even years. A marketing professor says, "I can't come up with anything else in the entire marketing world where marketers knowingly introduce a flawed or inadequate product [and] it helps grow your user base."

Link

0 Comments:

Post a Comment

<< Home